Category Archives: The System

Making Your Client the Star

Clients and customers are the lifeblood of every business. As much as this may be common knowledge to most of us, sometimes we get lost in our everyday “to do” list and, therefore we could all use a reminder about the small and simple things that can create great customer experiences and strengthen customer loyalty.

Little things like smiling, being proactive, and remembering to say “please” and “thank you” are obvious customer service related actions. But let’s face it, we’re all human and it can be difficult to remember to do the simple things, like sounding cheerful when answering the phone on a cold, rainy day or always using the client’s name in the course of a conversation.

Here at Private Money Exchange and Secured Investment Corp., we’ve been talking a lot about customer service and the theme has been “Making the Client the Star”. So I started asking friends and colleagues what tricks they personally use to make their clients and customers feel important. Here are a few really interesting ones I thought I’d share:

“Smiling” with Your Voice – Almost everyone is familiar with this one. But sometimes those cold, rainy days can make a person sound a little gloomy, even when they aren’t really feeling that way at all. Jennifer, who works the front desk at a title company, says she answers each call by prefacing her greeting, “It’s a great/beautiful/wonderful day at (COMPANY NAME), this is Jennifer, how can I help you?” In fact, I’ve noticed many more businesses these days using versions of this salutation. Jennifer points out that it serves as more than just a pleasant welcome message: “It’s almost impossible for me not to sound positive every time I say it, even if I AM in a relatively bad mood!”

Using a Client’s Name – Brian, a realtor, acknowledges that using a client’s name can go a long way in personalizing the customer service experience. Instead of having to keep reminding himself to do this, he says he decided to use people’s names whenever he could. Everyone from his cell phone customer service agent to the bag boy at his local grocery store gets a “Hello (So-and-So)”, or a “Thanks (So-and-So)”, and eventually it became second nature. What’s more, by doing this, folks not only tend to really appreciate it, but they REMEMBER YOU.

Ultra Personalization – James works as an inside sales rep and pulls up his customer’s record when a call comes in. In addition to quickly reviewing account details, he scans a special set of notes of birthdays, grandchildren, spouse’s name, sports interests, etc. he has started collecting over the last year. Each time the client calls, he leverages it in the conversation. It brings client interaction and a whole new level of trust to the relationship.

Please, Thank You, and You’re Welcome – Your mother probably taught you these fundamental rules. And while most of us have no trouble treating our clients with respect, never forget that part of building trust with your client is that they are not only observing the way you treat them, but the way you treat all PEOPLE. No matter how fancy the sales lunch, most customers will take note of subtleties like whether or not you thanked the hostess or asked for your check “please”.

I’d like to get more input on this topic! How do YOU make your clients/customers feel important, and how do you go about it? Let me know. You may be doing something that could help impact my business in the future. If so, thanks in advance!

5 Quotes from American Entrepreneurs

5 Quotes from American Entrepreneurs

“Capital isn’t that important in business. Experience
isn’t that important. You can get both of these things.
What is important is ideas.”
- Harvey Firestone, founder of Firestone Tire

“Your time is limited, so don’t waste it living someone
else’s life. Don’t be trapped by dogma – which is living
with the results of other people’s thinking. Don’t let the
noise of other’s opinions drown out your own inner
voice. And most important, have the courage to follow
your heart and intuition. They somehow already know
what you truly want to become. Everything else is secondary.”
- Steve Jobs, co-founder of Apple and Pixar

“Genius is 1% inspiration, and 99% perspiration.”
- Thomas Edison, founder of General Electric

“I made a resolve then that I was going to amount to
something if I could. And no hours, nor amount of labor,
nor amount of money would deter me from giving the
best that there was in me. And I have done that ever
since, and I win by it.”
- Colonel Sanders, founder of KFC

“High expectations are the key to everything.”
- Sam Walton, founder of Wal-Mart

“How to Fall Forward” – Lee Arnold

I’m going to talk about how the highest achievers in this world deal with failure and how you can allow your falls to set you forward toward success. In this series, I’m using the book, “Failing Forward” by John C. Maxwell to illustrate this lesson of humbly-derived success.

Achievers Have Realistic Expectations.

It’s easy to set the bar too high for yourself. You’ve set a goal, you’re feeling gung-ho about it, and you see the sky as the limit. However, while you were dreaming of the climb to success, you forgot to factor in the obstacles. When planning for a goal, you have to take into account the glitches, the fallbacks and eventual detours that will take place along the way. Even someone as talented as Michael Jordan was not picked for his high school basketball team. Had he allowed that one hiccup in his life deter him from his dream of basketball, the sport would never have experienced his sensational talent! We have to expect failure. We have to be ready for its arrival, and therefore be quick to figure out a way around it. You set the bar high, just know you may trip over it a few times before you finally clear it!

Achievers Focus on Their Strengths.

Achievers spend more time and energy on what they can do than what they can’t do. A long-distance runner does not focus on whether or not he/she is the fastest runner, but rather the runner with the most endurance. Understand your strengths and put them to good use. If you’re not a good public speaker, but an excellent writer, pour all your resources into your print materials. You can’t be good at everything, but you are exceptionally talented at some things and those things should become your crowning achievements. Stop muddling over your areas of mediocrity and start honing the skills that make you exceptional! You’ll be surprised where they take you!



Stop “One-Daying” Yourself to Death

Stop “One-Daying” Yourself to Death

Many people think about success as a future event. They say, “One day I’ll write the next best American Novel.” “One day I’m going to be a millionaire.” “One day I’m going to be famous.” “One day ________________.” You fill in the blank.

We all do it. We all have our “One day” goals or aspirations, but this “One Day” mentality projects our success sometime into the far-flung future. A large problem with living in the future is that you’re not experiencing a vibrant and fulfilling life right now. You’re not noticing the richness and knowledge that others have to offer you, nor the opportunities that continually crop up around you. If you want to achieve success, your “One Day” needs to begin today.

How do you know you’re living in the present? There are a few signals.

1. You feel revved up and ready to go. If you’re no longer projecting your success into the future, but rather on the “today,” then your energy and your focus is acute and centered.

2. You don’t experience fear or guilt. If you’re not focusing on the past, you can eliminate guilt and if you’re not thinking about the future, then you can eliminate fear. There is no room for fear and guilt in success!

3. You’ll be calm and focused. If you’re not fretting over past mistakes or fearing possible future challenges, then you can focus entirely on the tasks at hand.

4. You’re making headway for future goals. Living in the moment means that you’re ultimately planning for the future. Your actions have long-lasting effects on what happens in your future. Which leads us to…

5. Your choices take on a new sense of importance when you’re living in the present. Everything matters right now.

Living in the moment, focusing your energy on what is taking place today, and enjoying your present opportunities is empowering. It means living consciously and knowing how your thoughts and actions affect your life. So, regardless of what your “One Day” goal is, make sure you’re putting the steps into motion today to make it a reality.

Do You Qualify to be a Charter Member in an Elite Corps of Info Professionals?

Would You Like to be Among Them When that
Group of 50 holds its Inaugural Meeting
in Las Vegas This December?

You do if you’re having a hard time:
Putting qualified butts in seats at your events
Getting on the stages of the largest promoters in the world
Scaling back your business while still increasing your profit
Figuring out how to create new revenue streams
Monetizing your customer base to the highest level possible
Generating high levels of qualified leads

We are bringing in two of the best attorneys in the industry to go over the options for using testimonials under the new Federal Trade Commission’s ruling.

“This portion of the Guru Summit alone is worth many times what your investment is!!”

Read On To See How You Can Apply For Admittance to the

Guru/Super-Promoter Summit Twenty-Ten
New Market – New Rules

For The Group of 50 (are you one of them?)

In less than two months — December 14, 15 and 16, 2009 to be exact — in the city of unbridled hope and expectation, 3Pod Productions will launch its Guru/Super-Promoter Summit Twenty Ten for info business professionals.


Entrepreneurial Snapshot

First of all, why aren’t you in Las Vegas listening to Lee Arnold right now?!

You are missing Lee Arnold in his element – “with his students”.  The place he shines and brings it all out, is in front of those eager and looking to learn and apply new techniques on their way to building their own entrepreneurial wealth.  Maybe you just weren’t quite there, and need a little more inspiration to attend the next opportunity filled event.

USA TODAY creates snapshots of us Americans.  Today I found more validity to ideas of change creating opportunities for entrepreneurs looking for an opening.  Nearly four in ten callers to a financial help line in April through June complained of mounting debt.  According to the snapshot, what consumers are stressed about breaks down like this:

39%   Debt

32%   Budgeting/Saving

7%     Credit Management

6%     Real Estate

5%     Retirement Planning

Know what that means to you?! Opportunity and opening!  You have the answer of where people are hurting and how to meet that need.  Where? Their finances.  How?  Lee Arnold’s Loan Modification program.  In marketing, companies look for positioning.  They determine where the competitors are, who they are targeting, the price or value, and seize an opening for an unmet need.  The Loan Saver Consultant Kit allows you to buy from us in a wholesale capacity and accentuate your entrepreneurial spirit by going out and finding others with a financial mortgage hurt, and selling the Loan Renovator to them.  If you want to take it a step farther, you can choose to become a certified loan modification specialist and help them work through their modification process.

At I’m The Solution, we are offering you the opportunity to merely meet their need by providing the kit and making you some extra money.  There is no reason to be mentally down in a changing market.  Think of how change affects people around you and find ways to resolve the pain.  If 71% are hurting over debt, budgeting and savings and you have a solution, don’t you think you should help them? I do!

Call our consultants and talk to them about the Loan Saver Consultant Kit and how you can become involved in meeting the needs of financially hurting friends and neighbors in your life.  Our expertly trained consultants will gladly answer any and all questions and get you started on a new entrepreneurial opportunity that meets a current need!

Call a Consultant Today!

800-473-6051 or 800-341-9918

Unlock the Gate to Abundance

“Wealthy people tend to be orderly, while those who struggle have lots of messes. Each mess is a lock on the gate that keeps abundance out.”

-         Raymond Aaron, From Double Your Income Doing What You Love

What’s going on in your life today? Granted, the economy as a whole may have its issues, but what about you, specifically?  Hopefully you are here reading this because you have a plan and a goal.  You are searching, investigating, and then researching opportunities that will gain you access to extraordinary opportunities to achieve your goal.

Orderly can be an intimidating word if you are a rainmaker or a creative thinker.  It’s not.  Without reading Mr. Aaron’s book, I can share from my life experience that orderly simply means wealthy people have goals, steps to achieve those goals, and the follow through.  Often their perceived step will lead them in another direction, but it does not deter them from their goal or continuing to move forward.

Does your life feel like a mess and a struggle today?  If you have tools (books, CD’s, DVD’s) at your disposal, but can’t seem to figure out where to start and how to create a plan and get moving again, let us help you!  Oct 23, 24, and 25 at Lee Arnold’s Extravaganza ’09 you will be introduced to several speakers discussing successful plans in real estate, credit, and social media.  Take this opportunity to sign up, at no cost to you for their knowledge, and take a step out of the mess and struggle and step back into orderly – the place where wealthy people succeed and so will you!


Make a list of your messes and begin to create order once again.  Concentrate on those you have the ability to influence and change and act upon them – one step at a time.  Cross them off your list as you bring them back to order and feel the satisfaction of stepping closer to the gate.   It won’t be long before your gate to abundance is unlocked and you regain your vision of financial success!

JOIN US THIS OCTOBER 23, 24, 25 in



A Lesson From Pet Airways

There is something about living in the United States that always makes the worst of times seem like the best of times. For those of you reading this, who are particularly struggling right now, you may be shaking your head and resisting the urge to mark this as spam. Before you do that, though, let me say it this way. In America, even when the economy is only beginning to sputter to a start, there is still opportunity. Even when the Dow wobbles to and fro, there is money in the market. And even when the headlines shout hundreds of “NOs”, there are thousands of “Yeses” all over the place.

Here’s an example: I’m working on my computer this evening and see this crazy news story. An airline that caters only to pets just opened shop. The main cabin of the aircraft is filled with carriers for dogs and cats. Flight attendants check on the animals regularly and perhaps even offer them an in-flight meal service!!! I know, crazy right? Well, while other airlines are struggling to survive, “Pet Airways” is booked solid for the next two months.

Just imagine who came up with this brainchild and then wonder to yourself, like I did to myself, “Why in the world did I not think of it!!!”

For $250 a pop ($100 more than what it costs to fly them in the cargo hold), people are bidding their pets farewell to fly in comfort on an animals-only airline. Just when I think I’ve read everything!

The reason I bring up this story is because although the economy is off to a shaky re-start, there are people who are launching the wackiest businesses and they are actually getting customers!!! So, even though you may be feeling this economy a little bit more than the next guy or gal, just remember that people are willing to pay their money if you’re willing to put a little creativity into your product or services.
This is America, and one of the things that I love about it is its everlasting, always present possibility!

Always look for and enjoy the possibilities!
To Your Success,
Lee Arnold,
President of I’m the Solution